About LIAM
Life Insurance Association of Malaysia or (LIAM) is a trade association registered under the Societies Act 1966.
With a total of 16 members (14 life insurance and 2 life reinsurance companies),
LIAM supports regulatory authorities in developing a strong industry.
Formed in 1974, LIAM’s primary objectives include reaching out to the public to enhance their understanding and appreciation for life insurance by educating them on the importance and benefits of getting life-insured, for them and their loved ones too!
Mission & Vision
To promote and establish a sound structure in Malaysia
To promote public understanding and appreciation for life insurance
To enhance the professionalism of staff and agents through continuous training and education
To formulate rules and guidelines to instill good business practices
To support regulatory authorities in developing a strong and healthy industry
To improve the image of the life insurance industry through self-regulation
Our Members
AIA Bhd.
Allianz Life Insurance Malaysia Berhad
AmMetLife Insurance Berhad
Etiqa Life Insurance Berhad
FWD Insurance Berhad (formerly known as Gibraltar BSN Life Bhd)
Generali Life Insurance Berhad
Great Eastern Life Assurance (Malaysia) Berhad
Hannover Rueck SE, Malaysian Berhad
Hong Leong Assurance Berhad
Malaysian Life Reinsurance Group Berhad
Manulife Insurance Berhad
MCIS Insurance Berhad
Prudential Assurance Malaysian Berhad
Sun Life Malaysia Assurance Berhad
Tokio Marine Life Insurance Malaysia Berhad
Zurich Life Insurance Malaysia Berhad